about us


Yvette Davis Gayle

Artisan & Owner

Brooklyn born. Los Angeles based.  Veteran entertainment publicist. Artisan. More than two decades in the music industry has afforded me the remarkable opportunity of seeing the world. Monte Carlo, Lisbon, Port Au Prince, London, and Tokyo recall treasured moments.  Vacations with my husband to Tuscany, Paris, Montego Bay, Barcelona, Cape Town and Phuket were awe-inspiring.  My world is a global landscape. And like a painter who paints his past, I create luxury products to recall my most precious memories. My luxurious candle fragrances highlight my very personal journey. A remarkable journey that led me to Ethiopia… to my daughter Sitota.

What first began in my kitchen, blossomed into existence from an idea my six-year-old son had one day. “Mama,” he said as I was making up a batch of my hand poured candles. “We should have a manufacturing plant and have stores in every country that sell our candles.”  From his lips to God’s ears, The Sitota Collection was born.


Be it travel, fragrance or candles, I’m a lover of all things luxurious. I set out to re-define luxury and suggest that it no longer has to be identified by its unattainability. I use the highest quality of fine fragrance and essential oils and use traditional artisan techniques of blending renewable soy and coconut wax.  Candles are hand poured in small batches thereby paying particular attention to every detail. Each candle is then exquisitely packaged and offered at an accessible price.

Inspired by my global travels, each scent in my line is centered around a particular culture or country that my family has explored. Ultimately my life journey led me to Ethiopia, the birth place of my daughter Sitota. The collection reflects, emphasizes and celebrates cultural diversity and a commitment to family.


At The Sitota Collection, we create sheer opulence by using traditional artisan techniques of delicately hand blending custom fragrances with renewable soy and coconut wax. Our scented candles are produced in small batches to maintain superior craftsmanship and to ensure meticulous attention is paid to every detail. We use lead-free wicks and our premium fragrances are infused with essential oils and are phthalate-free. We set ourselves apart from our competitors by offering a very limited selection where each luxurious fragrance tells a unique story. We hope that you will enjoy a magnificent olfactory experience.

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